Sustainability in fashion has always been an important part of Hardwearing! Making people aware of what they buy has become a mission for us. When shopping, there should be more questions in your head than just ‘what do I like’. Always challenge yourself to ask why and how! There are always the good and the bad ones. H&M in this case is definitely the good one! From the clothes they collect in their stores, they made this new collection. A timeless denim collection which you can wear with pride!
When H&M came up to us with the question if we wanted to do something with this new collection, we didn’t hesitate for a second. The concept and the design are totally Hardwearing proof. So, we decided to make a kind of display involving lots of green and recycled products in a minimalistic environment. Do you guys think about durability and sustainability while shopping?