talks | Japanese design by Nendo

March 17, 2015
Nendo Japenese design Nendo Japenese design Nendo Japenese design Nendo Japenese design

Every architecture and design lover probably has his favourite designer. We definitely have a weakness for Japanese architecture and design. This is mainly because of their innovative way of designing. Japanese people have to be creative with the problems in their environment, like lack of space. Something that’s much more a challenge there. Except from that, the atmosphere in their work is always on point.

 

Nendo is one of our favourite Japanse designstudio. Oki Sato, the founder of Nendo, originally started with small orders, but nowadays he’s working for companies like Coca-Cola and Starbucks. However, he remains faithful to his own style. Like he says: “My designs are very simple and very minimal, but I don’t want them to be too cold, I like them to have a friendliness and playfulness, and a sense of humor. And my starting point is always the story behind the object.”

 


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